With over 20 years of experience in the fitness, health, and wellness industries, Moona Roulamo brings a wealth of knowledge and passion to her work. Growing up in a family that owns a 36-year-old fitness center, she has been immersed in the world of physical well-being from a young age. The challenges posed by the COVID-19 pandemic and subsequent lockdowns sparked her desire to innovate and find new ways to support people's well-being.

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This inspiration led to the founding of Apua 24 Oy and the development of the software product, BodiBuddy. Moona believes that a new perspective is needed in the wellness industry, one that leverages big data in a humane and user-friendly way to truly enhance individuals' health and quality of life.